About The Summit

Amidst a technological revolution, marketers are confronted with an environment characterized by incessant change and disruption.Breakthrough developments in communication technologies and consumer centric platforms are compelling decision makers to deviseinnovativemarketing strategies in order to stay relevant and competitive. With the rise of 24/7 hyper-connectivity and ubiquitous mobile devices, consumers are increasingly reliant on the conveniences and interactive features offered by this ecosystem. In an age of "Information Clutter" where consumers are bombarded withadvertisements, marketing emails, tweets and app push notifications, connecting with consumers is more difficult than ever before.Consumers now spend less than eight seconds on anygiven marketing message due to limited attention spans ,and Marketing initiatives need to break through this wall of noise to ensure brand visibility. In the context of thesetransformativedevelopments marketers are now resorting to shorter content formats, front-loading marketing messages with calls-to-action and deploying innovative media formatsthat are designedto grab attention. To stay ahead of the curve, successful marketers are now deployingstate of the art technologies such as automation and machine learningto deliver seamless multichannel experiences that integrate data, business logic and consumer insight across touchpoints.

To enable business leaders and marketing practitioners assimilate proven marketing practices that help break through the noise and drive business growth, the CII-Suresh Neotia Center of Excellence for Leadership is organizing the Third edition of the “Marketing Leadership Summit” on 7 June, 2019 at The ITC Sonar, Kolkata. The Summit will highlight evolving marketing models in light of the dramatic changes in consumer focused technologies, and as a consequence,how marketers need to re-thinktheir marketing strategy to achieve their goals.









Who Should Attend
  • CEOs, CMOs
  • Department Head – Marketing, Sales, Strategy, Corporate Communication
  • Digital Media Strategists
  • Marketing and PR Agencies
  • Market Research Organizations
  • Brand Consultants
  • Data and Analytics Professionals
  • SME’s, Start-Ups and Entrepreneurs
Key Objectives

The Key Objectives of the conference are as follows:

Highlight transformative marketing trends in the context of changes in consumer centric technologies and behavior

Showcase contemporary approaches to overcome the challenges posed by disruptive competition and emerging technologies

Deliberate upon robust business plans based on state of the art research and findings

Underscore strategies to synchronise traditional and contemporary marketing plans that leverage Technology with human insight at its core

Components of The Initiative