About The Summit

Amidst a technological revolution, marketers are confronted with an environment characterized by incessant change and disruption.Breakthrough developments in communication technologies and consumer centric platforms are compelling decision makers to deviseinnovativemarketing strategies in order to stay relevant and competitive. With the rise of 24/7 hyper-connectivity and ubiquitous mobile devices, consumers are increasingly reliant on the conveniences and interactive features offered by this ecosystem. In an age of "Information Clutter" where consumers are bombarded withadvertisements, marketing emails, tweets and app push notifications, connecting with consumers is more difficult than ever before.Consumers now spend less than eight seconds on anygiven marketing message due to limited attention spans ,and Marketing initiatives need to break through this wall of noise to ensure brand visibility. In the context of thesetransformativedevelopments marketers are now resorting to shorter content formats, front-loading marketing messages with calls-to-action and deploying innovative media formatsthat are designedto grab attention. To stay ahead of the curve, successful marketers are now deployingstate of the art technologies such as automation and machine learningto deliver seamless multichannel experiences that integrate data, business logic and consumer insight across touchpoints.
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To enable business leaders and marketing practitioners assimilate proven marketing practices that help break through the noise and drive business growth, the CII-Suresh Neotia Center of Excellence for Leadership is organizing the Third edition of the “Marketing Leadership Summit” on 7 June, 2019 at The ITC Sonar, Kolkata. The Summit will highlight evolving marketing models in light of the dramatic changes in consumer focused technologies, and as a consequence,how marketers need to re-thinktheir marketing strategy to achieve their goals.

Speakers

  • Vivek
    Bhargava

    Vivek
    Bhargava

    Chief Executive Officer, DAN Performance Group

  • Bhaskar
    Ramesh

    Bhaskar
    Ramesh

    Group Head – Branding Sector, Google India

  • Rachana
    Panda

    Rachana
    Panda

    Chief Communications Officer & Citizenship Leader, GE South Asia

  • Sunder
    Madakshira

    Sunder
    Madakshira

    Chief Marketing Officer, Adobe India

  • Bansari
    Vyas

    Bansari
    Vyas

    Product Marketing Head, Facebook India

  • Haja
    Sheriff

    Haja
    Sheriff

    Lead, Business Development - Alexa Skills, Amazon India

  • Karam
    Malhotra

    Karam
    Malhotra

    Chief Executive Officer, SHAREit India

  • Sameer
    Seth

    Sameer
    Seth

    Director Marketing – India, Dolby Laboratories

  • Kaacon
    Sethi

    Kaacon
    Sethi

    Chief Corporate Marketing Officer, Dainik Bhaskar

  • Rajiv
    Singh

    Rajiv
    Singh

    Head, Ad Sales and Monetization, SonyLiv

  • G. Ajay
    Row

    G. Ajay
    Row

    Partner, DAN Consult

  • N.
    Chandramouli

    N.
    Chandramouli

    Chief Executive Officer, TRA Research

  • Vivek
    Sharma

    Vivek
    Sharma

    Chief Marketing Officer, Pidilite Industries Limited

  • Shailendra
    Singh

    Shailendra
    Singh

    Head - Marketing & Branding, Bank of Baroda

  • Chhavi
    Sharma

    Chhavi
    Sharma

    Head of Brand and Marketing, Bisleri International

  • Indrani
    Khanvilkar

    Indrani
    Khanvilkar

    Director – National Sales, mCanvas

  • Avinash
    Chandra

    Avinash
    Chandra

    Founder & CEO
    Brandloom Consulting

  • Samar Singh
    Sheikhawat

    Mr. Samar Singh
    Sheikhawat

    Former Chief Marketing Officer United Breweries

  • Sridhar
    Narayan

    Sridhar
    Narayan

    Digital Leader, Adobe India

500+

PARTICIPANTS

32+

TOPICS

50

SESSIONS

40+

NATIONAL SPEAKERS

Who Should Attend
  • CEOs, CMOs
  • Department Head – Marketing, Sales, Strategy, Corporate Communication
  • Digital Media Strategists
  • Marketing and PR Agencies
  • Market Research Organizations
  • Brand Consultants
  • Data and Analytics Professionals
  • SME’s, Start-Ups and Entrepreneurs
Key Objectives

The Key Objectives of the conference are as follows:

Highlight transformative marketing trends in the context of changes in consumer centric technologies and behavior

Showcase contemporary approaches to overcome the challenges posed by disruptive competition and emerging technologies

Deliberate upon robust business plans based on state of the art research and findings

Underscore strategies to synchronise traditional and contemporary marketing plans that leverage Technology with human insight at its core

Components of The Initiative

Sponsors