Retrospective

To enable business leaders and marketing practitioners master cutting edge marketing practices and drive business growth in a dynamic business environment, the CII- Suresh Neotia Center of Excellence for Leadership organized the First edition of the “Marketing Leadership Summit” on 19 July 2017 at the ITC Sonar, Kolkata. The theme of the conference was “Customer Engagement in the Age of Personalization”. The summit witnessed the participation of over 170 CEO’s, CXO’s and Department Headsfrom across functional domains including Marketing, Branding, Data and Analytics, PR, Marketing Research.

Agenda

  • ‘Moving at the speed of the Customer’ – Agile Marketing is the Way to Go
  • Traditional Marketing to Marketing Automation: Nurturing Leads throughout the Buyer Journey
  • Omni-Channel Customer Engagement: Inspiring Loyalty by driving great Customer Experiences
  • Influencer Marketing as a part of Brand Strategy – Getting the Execution Right
  • The Big Debate: Big Data, Predictive Analytics and Social Media at odds with Basic Marketing?

Speakers

  • Harish Bijoor: Brand Guru & Founder, Harish Bijoor Consults Inc.
  • Krishnan Chatterjee: Head of Marketing, Indian Subcontinent, SAP
  • Shireesh Joshi: Head - Strategic Marketing, Godrej Group
  • Kunal Jeswani: Chief Executive Officer, Ogilvy & Mather India
  • Smita Jha: Group Head - Strategy, HT Media Limited
  • Maneesha Khanna: Associate Director – Media & Consumer Engagement, PepsiCo
  • Praveen Nijhara: Sr. Executive Director & Head of Stakeholder Management Business,Kantar IMRB
  • Sonia Khurana: Sr. Vice President & National Head of Customer Engagement, Ogilvy & Mather India
  • Sugato Banerji: Chief Marketing Officer, Videocon d2h
  • Abhijit Sanyal: President, DY Works
  • Subhrangshu Neogi: Director - Group Marketing & Brand, Religare Enterprises
  • Mohit Hira: Strategy Consultant
  • Ranjan Kumar Mohapatra: Executive Director, Indian Oil Corporation
  • Sumanta Ray: Chief Marketing Officer, Narayana Health
  • Sudipto Ghosh: Executive Director – Services, Lenovo India
  • Prashant Singh: Chief Customer Officer, Leadsquared
  • Hitesh Rajwani: Head, Social Samosa