India stands on the brink of a decade marked by accelerated
industrial growth, rapid digital adoption, and deeper global integration. In this
evolving landscape, Business (B2B) Marketing is transforming—moving from
behind-the-scenes support to the forefront of business strategy. To catalyse this shift,
the Confederation of Indian Industry (CII) is proud to present the inaugural
Business Marketing Summit (BMS 2025) themed “Reimagining Business
Marketing for a New India.”
BMS 2025 will be a nationwide convergence of industry leaders, marketing innovators,
technology platforms, and government stakeholders—co-creating a practical and powerful
new playbook for India’s B2B marketing future. This unique platform will enable
participants to explore breakthrough ideas, share learnings, and shape strategies that
support the emergence of globally competitive Indian enterprises.
Join us on 4th December 2025 at India Habitat Centre, New
Delhi as we redefine the role of marketing in building a stronger,
future-ready business landscape for New India.
Chairman, CII India Business Marketing Forum & Joint Managing Director & CEO, J K Cement Limited
Chief Executive Officer, L&T-SuFin
VP and Chief Marketing Officer, Schneider Electric
Head – Flat Products, Jindal Steel
National Head – Institutional Sales, Dalmia Bharat
Head of Industry, CPG, Large Customer Sales, Google
Chief Executive Officer, L&T-SuFin
Chairman, CII India Business Marketing Forum & Joint Managing Director & CEO, J K Cement Limited
Chief Executive Officer, L&T-SuFin
Chairman, CII India Business Marketing Forum & Joint Managing Director & CEO, J K Cement Limited
VP and Chief Marketing Officer, Schneider Electric
Head – Flat Products, Jindal Steel
National Head – Institutional Sales, Dalmia Bharat
Head of Industry, CPG, Large Customer Sales, Google
Redefining B2B Marketing as a Leadership
Function
Explore how marketing is evolving from a support role to a key driver of business growth
and strategic impact.
Policy & Practice Converge
Gain insights into how government priorities and private enterprise dynamics are shaping
B2B Ecommerce opportunities for companies.
Masterclasses by Global Platforms
Participate in practical, tool-driven sessions led by leading marketing and technology
partners.
Insights from Real-World Cases
Learn from senior practitioners through outcome-focused case studies and experience
sharing.
Shaping the Future of Business Marketing
Understand how India’s industrial resurgence and digital transformation are rewriting
the B2B marketing playbook.
India’s business marketing landscape is undergoing a profound shift.
Historically, B2B
marketing has been viewed as a support function focused on collateral
and events. Today,
marketing must step into mainstream leadership—driving revenue, shaping
business
strategy, and strengthening global competitiveness.
This inaugural session spotlights why marketing must evolve into a
growth engine rather
than a cost center. Leaders will discuss structural reforms, capability
building, and the
cultural shift necessary to position marketing at the core of business
success.
| Time | Session | Speaker | Designation |
|---|---|---|---|
| 10:15 – 10:25 Hrs | Opening Remarks | Ms. Amita Sarkar | Deputy Director General Confederation of Indian Industry |
| 10:25 – 10:40 Hrs | Welcome Address | Mr. Madhav Singhania | Chairman, CII India Business Marketing Forum Joint Managing Director & CEO, JK Cement Limited |
| 10:40 – 11:00 Hrs | Special Address | Mr. Puneet Kaura | Deputy Chairman, CII Northern Region and Managing Director & CEO Samtel Avionics |
As digital marketplaces redefine the future of procurement and business growth, this session explores how both public and private platforms are driving scale, transparency, and operational excellence. From the transformative impact of the Government e-Marketplace (GeM) on public procurement to the rise of private B2B platforms across manufacturing, engineering, and EPCsectors -this conversation will decode strategies for success in the evolving marketplace ecosystem. This session will also delve into policy priorities, compliance frameworks, and the future roadmap of GeM, while industry leaders will discuss practical approaches to onboarding, vendor optimization, and leveraging analytics for competitive advantage. Whether you're navigating public procurement or scaling through private platforms, this session offers actionable intelligence to unlock marketplace potential.
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In B2B, buying decisions are multi-layered and span months, often involving multiple stakeholders. This session will focus on how organizations can integrate fragmented data sources to build unified account views, orchestrate personalized journeys, and measure marketing’s contribution to revenue with specific metrics. Attendees will gain insights into frameworks for attribution, pipeline visibility, and analytical best practices that enable smarter decision-making and stronger alignment between marketing and sales.
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Fast-paced, high-energy segment involving a sharing of real-world strategies and execution insights.
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Modern business marketing demands new capabilities - data analytics, MarTech, and account-based marketing. This session will address how organizations can redesign structures, define roles, and build talent pipelines to meet these demands. Leaders will discuss skilling frameworks, partner ecosystems, and change management strategies that enable marketing teams to become true growth enablers.
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As buyer expectations evolve, B2B companies will need to rethink how they engage, influence, and retain customers. This session explores how the proven strategies of B2C marketing - personalization, emotional storytelling, digital- first engagement, and brand experience - will shape the future of B2B marketing. Marketing leaders will uncover how B2B brands can move beyond transactional messaging and adopt consumer-centric approaches to build trust, accelerate decision-making, and drive long-term loyalty. The future of B2B marketing will be more human, more agile, and more connected - and the lessons from B2C will light the way.
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In a competitive and fast-evolving business landscape, B2B companies must go beyond technical capabilities to build brands that inspire trust, drive preference, and create long-term value. This session will explore how Indian enterprises can craft powerful brand narratives, position themselves effectively in domestic and global markets, and invest in brand-building strategies that deliver measurable impact. Experts will share insights on storytelling, sustainability as a differentiator, and frameworks for evaluating brand ROI. Whether you're a legacy enterprise or a high-growth challenger, discover what it takes to build a winning B2B brand that stands out and scales.
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Artificial Intelligence and automation are no longer futuristic concepts - they are reshaping how B2B marketers identify opportunities, personalize engagement, and accelerate revenue. This session will explore practical applications of AI in account-based marketing, predictive analytics, and content operations. Experts will share governance frameworks, adoption roadmaps, and real-world success stories that demonstrate how technology can move beyond hype to deliver measurable business impact.
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Speakers:
India Habitat Centre
Lodhi Road Near Airforce Bal Bharati School, Lodhi Rd, Lodhi Estate, New Delhi, Delhi 110003
